Ebook pricing Storify and the Cult of the Debut

Today just before lunch, I saw this story on Publishers Weekly. Which reminded me of other reports like this one from the New York Times. But there’s a lot to *why* these reported print #s are likely dropping, and a lot these reports leave out. Which is where this discussion started.

I’d also like to say a bit more about the Cult of the Debut. This is a huge thing in publishing. Authors, Agents, Publishers, Reviewers, Booksellers, nearly everyone in publishing is culpable here. We all participate in the Cult of the Debut. The shiny new author, the undiscovered gem, the instant phenomenon new voice that will Revolutionize Publishing, so on and so on. Houses get into huge bidding wars over debuts they think will be the Next Big Thing, spending millions and millions of dollars on an unproven author.

And as authors, we get so worked up about The Big Debut. We see our colleagues getting six, seven figure deals out of the gate, and we despair, thinking we’ll never have the career they’re going to have. We fetishize the Big Debut as the One True Path to writing success? When in reality, a lot of those big debuts fail, and a lot of authors that do end up becoming bestsellers do so by building an audience over time.

VE Schwab just hit the NYT list with A Gathering of Shadows, the second book in a series, and her ninth book overall. She built an audience over six years, bringing her YA audience to her adult series. She has put the work in over time, alongside her publisher, to make this success happen. Stories like Schwab’s are far more achievable, far smarter of a strategy (even with the extraordinary circumstances of her film and TV deals, which are impressive and laudable in their own right), in my opinion, than throwing big stacks of money at debuts and hoping to win the lottery. Schwab has proven her work to be a good investment, has fostered a strong fan base, and now she is reaping the rewards. This is how to succeed without the Cult of the Debut.

Some people do debut right onto the NYT list. My agency-mate Jason M. Hough did with his novel The Darwin Elevator, but that happened because he busted his ass writing all three books in the trilogy so they could be released back-to-back-to-back, so his publisher had all the ammunition in the world to push the book hard. And then? It hit the NYT list probably in no small part to getting a very strong NPR on-air review during drive-time. But there’s no way to guarantee that kind of buzz or support. You make your bets, you give books everything you’ve got, and you pray. Sometimes the magic works, and sometimes, a big advance is the last advance you’ll ever see.

Me? I’m a career slugger so far. I do the work, I write pretty quickly, and I promote the ever-loving crap out of my work by being active online and at conventions. I refine my process, I look at what in my list is working and what isn’t, and I try to focus on writing to where my existing readers are – the pop-culture-savvy action/adventure kind of story.

A lot of writers carve out solid careers for themselves without ever hitting a Bestseller list, without ever getting a major award. They write, they make smart choices about what books to write when, and they find good publishing partners. They develop their careers deliberately, thoughtfully, and by making good bets. Publishers can and often do this, too. But publishers are still frequently distracted by the Cult of the Debut.

And this focus on debuts goes all the way down – Big Debuts get the budget, so they get the support. Which means they get more ARCs, more ads, more events. They get more time during presentations to buyers and librarians, which means they get more exposure to readers and reviewers. All the while, career writers, the long-term proven creators, just hammer out incrementally stronger books, trying to build their audiences organically because they’re not the New Hotness anymore.

We can all do better. Debuts are fun, and it’s exciting to be the person to spread the news about a brand-new author, but there’s a lot to be said for the experience and honed skill of a veteran writer. That’s what I’m hoping to become. It’s not as sexy a role, but it’s far more realistic.


My latest book is The Absconded Ambassador, Episode 2 of the Genrenauts series. The Genrenauts are a group of storytellers that travel to dimensions informed by fiction genres to find and fix broken stories in order to protect their home world.

The Absconded Ambassador

Joy of Listening – Nov 2015

I listen to a *lot* of podcasts. The first one I remember is I Should Be Writing, which was my lifeline to the world of SF/F writing during my MA work in Oregon. I picked the habit back up when I was working as a traveling book rep, since my working week often included 20+ hours of driving.

So now that I work from home, I find that I’ve got way more podcasts that I’m interested in than I can make time to listen to them, even listening over breakfast, lunch, dishes, and afternoon walks.

And since misery loves company, I’m going to recommend some podcasts and episodes, so you too can know the joy of having too many wonderful things to listen to:

Ditch Diggers – A Must-listen for working writers, especially in the SF/F prose world. Hosts Mur Lafferty (of I Should Be Writing Fame) and Matt Wallace give you the no-BS look at what it’s like to write for a living. Ditch Diggers is the Business of Writing Podcast I would have started if they hadn’t gotten to it first – I’m very grateful that they did, because they’re doing a great job.

PlayWell – Games for the Greater Chaotic Good with Adam Koebel – I absolutely love the way Adam talks about making game spaces inclusive and using them to help talk people through difficult topics.

Book Riot – The flagship podcast of the Bookish site Book Riot. Lots of news about the publishing world, with a focus on Literary Fiction.

The Roundtable Podcast – Hosted by Dave “Creageous” Robison, The Roundtable Podcast not only does creator interviews, but they also do regular brainstorming sessions, where a guest writer will bring in an idea or in-progress story, and the hosts (including a working professional Guest Host) help take the idea up to the next level. I’ve appeared on the show a few times, and it’s some of the most fun I’ve had on a podcast as a guest.

And of course, you can hear me on The Skiffy and Fanty Show, mostly talking about media, and also now on Speculate! The Podcast for Writers, Readers, and Fans.

So, now I turn the mic. What are some of your favorite podcasts?

The Shootout Solution Promonado Round-up – Week 1

We’re a mere four days until the release of The Shootout Solution, and my Promonado has reached Category IV (Category V projected for next week)

First, I’ll recap the Genrenauts series intro video we recorded at Macmillan, to get you in the mood:

 

At Tor.com, I talked about writing a post-modern Western, including shout-outs to Blazing Saddles.

I solicited ideas for panels at a hypothetical ProCon – focused on professional development for SF/F authors. I also talk a bit about the Nebula Awards Weekend, which I’ve learned does much of this work already and is trying to do more.

Apex has put out an open call for Upside Down, an anthology of trope-inverting short stories. I have a story in the anthology, re-imagining the trope of The Super Soldier. Upside Down will be Kickstarted early next year. Maybe you could be in the TOC with me!

My first episode as a co-host on Speculate! The Podcast for Writers, Readers, and Fans posted, focusing on The Builders by Daniel Polansky. The novella is basically “Grimdark Redwall,” and it’s really quite impressive. And be sure to subscribe to the Speculate! feed for more podcast-y goodness!

I announced a pre-order contest for signed & personalized galleys of The Absconded Ambassador (Genrenauts Episode 2).

My Bookish Ways had me on to talk about Citing My Sources for the series.

And we revealed the second video – the Sci-Fi challenge – how would you fix the broken story? – a choose-your-own-adventure-style story challenge.

And just today, I received my first copy of the print edition of The Shootout Solution, and recorded an unboxing:

 

4 days until The Shootout Solution! Wheee!!

Round ’em up!

Yesterday was a whirlwind. In order to catch up, I’m going to bring together links from activity over the last week so it’s easier to keep up.

Qwill had me back to the Qwillery to talk Attack the Geek, process, and life.

Tor.com’s Stubby sat me down for the Pop Quiz at the End of the Universe.

Tor.com also revealed Stephan Martiniere’s amazing cover for Shield and Crocus.

Attack the Geek Website size

Reviews:

The Armchair Librarian’s review of Celebromancy.

Talking Supe reviewed Attack the Geek.

GeekyLibrary reviewed Attack the Geek.

Shelly Romano’s review of Attack the Geek on NetGalley

And Marc Wright wrote the first reader review of Shield and Crocus.

Monday Morning Link Salad

A few cool things happened over this last week, so I’ve assembled them here for public consumption:

KristinD at Bitten By Books gave Attack the Geek 4/5 stars

Mick Happy Reviews gave Geekomancy 4/5 stars

godzilla-1954-criterion-cover

The Shoot the WISB team (myself included) discussed the original 1954 Godzilla

And in case you missed it back on March 7th, I announced that there will be a third Ree Reyes novel: Hexomancy, in 2015.

Tor.com Excerpt and OMG Physical ARCs

I have two pieces of business to share, and they are both awesome.

Tor.com, the website and blog for genre fiction powerhouse Tor Books, has posted Chapter Two of Geekomancy to help spread the word:

http://www.tor.com/stories/2012/07/geekomancy-excerpt

 

And secondly, this Tuesday I got a box from Simon & Schuster containing an awesome surprise:

Box of Geekomancy

 

 

 

 

 

 

 

 

 

Actual dead-tree copies of Geekomancy! These are simple tape-bound copies, and are even more basic than normal paper ARCs, but it’s a book! A real, paper book with my cover and my name on it and my novel inside on pages I can turn and smell and that I can hug and hold up like a power-up in Zelda!

I’m a little excited, as you might be able to tell.

Mike with Paper ARC

 

 

 

 

 

 

 

 

 

This means I can give a copy to my parents, keep one on hand to refer to while writing Celebromancy, and still have a few left to do other cool things with (I got 10 copies). My editor has another 30 or so, which he’s taking to San Diego Comic-Con to try to pass out to appropriate VIPs to help get more exposure.

Dear Felicia Day, Wil Wheaton, Team Unicorn, Team Sword & Laser, and anyone from Mutant Enemy — Please visit the Simon & Schuster booth at SDCC and talk to Adam. He has something fun for you. 🙂

Save The World With Gaming [TED]

There’s quite a Theory — Praxis gap here, but her group has already taken steps along the path she proposes, and it’s a good thing for culture-makers, game-designers, and policy-makers to keep in mind.

I find it especially amusing that the "Social Fabric" she discusses runs along the same lines as the descriptions of social bonds/cohesion that are developed and affirmed by gaming (in my research’s case, it was with tabletop rpgs, a predecessor of MMOs). So I suppose I would count as a part of the “researchers have shown…”

For me, there’s two main points here — identifying that the kind of engagement that MMO players achieve is something that can be well put to work, and also the notion that by imagining our future, we can influence/create our future — which is an idea well-known in the Science Fiction/Speculative Fiction/Theory world. Judith Butler would agree with William Gibson in this, I believe.

The hard thing here is getting enough people to care enough about the games that she's suggesting that they put in the time and effort — then you also have to have a game where the result are directly applied to enact social/technological/scientific/economic change, or that the game has a direct effect on these issues/matters. So there’s a social trick (get the players), a design trick (make it relevant), and a policy trick (do something about it).

But for all the difficulty jumping the Theory-Praxis chasm, there's good ideas worth spreading here, in keeping with the TED mandate. I’ve put “Give a TED Talk”on my list of life goals, btw. Just you wait.

Viva La Wavolucion

I’ve found my way onto Google Wave and am very excited about its potential as a communication/collaboration tool, especially for geeky things.  And by this I’m mostly talking about Role-Playing Games.

Not much of this blog’s content ends up being about RPGs, despite the fact that my M.A. thesis was on tabletop RPGs and I’ve been playing/following RPGs since I was in fourth grade.

Like any new communication technology, one of the first things that people have done with Google Wave, aside from making porn (I can only guess, based upon the general adage) is to see if you can use to it game.  Because when your early adopter set is pretty much geeks, one of the things they’re likely to do when exploring a new technology is get it to roll dice so we can play exciting games of make-believe with our friends.  It’s what we do.

There have been a number of different exploratory attempts along these lines, and I’ll try to create a short round-up here before moving into actual discussion/analysis:

Futurismic

Ars Technica

Game Playwright

The emerging thought is that while Google Wave is in its infancy, its official utility/intended utility is very much up in the air.  The Futurismic post’s title is a paraphrase of Neuromancer, stating “the geek finds its own uses for things.” Much like how Wired commented on how Twitter’s ‘real use’ was decided by its users, Google Wave is being investigated for its various potentials, and Geek communities are pursuing explorations and trails of the technology as a strong next step/sideways development for roleplaying games as collaborative storytelling.

The idea put forward by the Game Playwrights is one of the most interesting, and the one I’ll ruminate upon further.  Using a Google Wave as a persistent artifact of play changes the textual status that of RPGs.  A tabletop RPG doesn’t leave an artifact of play, nor does a LARP.  Each of those could be recorded, by video or audio, but would not represent a polished or total account of the story, instead showing a very fractured account.  But if Google Wave games (or Waveltop, as some are calling them) move towards the ‘script of play’ model that Will Hindmarch of Game Playwrights is suggesting, we may see a move towards RPGs leaving behind readable texts, and this is for me, a very interesting move.

There is certainly already discussion of games past in the RPG community.  From ‘let me tell you about my character’ to game stories like The Gazebo or group-specific stories about how one player is deep in character, using a special voice and cadence, embodying his motions, and saying with a sweeping motion, “Allow me to introduce my cousin”, gesturing to the player of the ‘cousin’ who is in fact…asleep on the couch.  But even the actual play reports lauded in the Forge community among others are less direct than the ‘Wave as script of play’ idea.

If Wave players are using this script of play as their primary narrative reference but are also constructing it in a way that reads like a story/script, this, for me, would make it infinitely easier for players to read about and engage with one another’s stories in a way more consistent with films, television, novels, etc.

Different versions of one module could be combined and sold alongside a module (Buy Keep on the Borderlands, complete with game scripts by the Penny Arcade/PvP teams as well as three other star teams), and moreover, there would be room for groups to emerge as stars/paragons of RPG writing/play moreso than already exists (the stars such as they are tend to be specific game designers, known as designers more than being known as players)  We may even see a re-figuration of the RPG novel.  Could it be that once developed, people would pay to read the polished game texts of well-reputed RPG groups published as e-books/pdfs?  It’s a very different way of monetizing the efforts of role-players, like but rather unlike the efforts of the gaming group who decided their superhero game was taking too much time away from writing and decided to do the Wild Cards anthology novels.

And of course, this need not be monetized, nor is it inevitably going to become monetized.  However, in these early explorations, it’s not hard to see the varied ways that this technology could serve as a breakthrough tool for roleplayers to engage with one another.  It is of course notable that the role-playing done via Google Wave is a notable offshoot of tabletop play, since it will not convey any degree of embodied performance, instead relying on writing as performance,  At least until someone pushes the technology even further and weaves together audio play to cohesive uninterrupted narratives.  (There are a number of podcasts/records of play that take the raw audio of a RPG session and distribute it, but again as said before and restated, the main appeal of Google Wave is the ease with which it allows a seamless narrative text which is both a part of play and a readable artifact that results from play.

I’m hoping to take part in some of this exploration myself, and will comment on that as I can.

Whither The Whedon?

Here we see an open letter to Joss Whedon from The  TV Addict —

http://thetvaddict.com/2009/10/22/an-open-letter-to-joss-whedon/

Rumors from last year have already presented the possibility that Whedon could give up TV and return to an internet-based model as seen in Dr. Horrible’s Sing-Along Blog. Dollhouse has been assured a full 13-episode run for the season, but there is no word of picking up the back 9 (ordering more episodes to make a full 22-episode season), and there’s also a rumor from Brian Ausiello that Dollhouse will be benched during November sweeps.  All of this seems to point to Dollhouse not surviving past its second season.  Only time will tell, but the show’s renewal last season was a big surprise to many, and seemed to revolve around the fact that Whedon proved he could make the show for less money (see the post-apocalyptic “Epitaph One” for his example of lower-budget Dollhouse)

TV Addict does some quick math to speculate that a core audience of 2 million viewers buying straight-to-internet downloads at $.99 a pop yields a revenue of just under 2 million dollars per episode.  Add in merchandise sales, DVDs and possible syndication, it seems pretty reasonable.  There are also some other possibilities for budget-cutting, including shooting in video vs. digital (which then reduces the max quality of the material for DVD, a trade-off to be sure).   There’s also the fact that a pilot episode can cost several times as much as a regular series episode due to start-up costs.  Whedon and Mutant Enemy are a reliable entity, known for producing fan-favorite, intriguing material but recent lack of success with TV properties on network TV, which makes them an ideal case study for considering this change in model.

My girlfriend is more knowledgeable and interested in industry/funding/marketing than I am, but she’s in class in California right now — and I’m thinking out loud at least partially as a creator.  Plus, this is my blog.  However, she’s likely to come around and correct some of my numbers and/or add her opinion. 🙂

For Whedon, using a model adapted from/close to Felicia Day’s The Guild may prove as a starting point (and likely informed his approach with Dr. Horrible).  Find investors for start-up costs (Pilot + 8 episodes) and make it go.  Whedon’s fan community would reliably do vigorous viral marketing without having to be asked. Everyone in the geek-o-sphere (amusing name, TVAddict)

A show like this would probably live and die on the efficacy of its marketing campaign.  Dr. Horrible was free to watch for a short period of time, and then became digital download only — it later ended up on Hulu for free and then became available by DVD (with extras, natch).  If this new Whedon show were available online for free for X period of time (a week per episode?), and was also sold via iTunes/etc., would enough people pay to download it to sustain the show’s budgetary requirements?  DVD sales of Whedon/Mutant Enemy material is consistently strong, but without the advertising revenue as a primary source of funding, it’s intriguing to ponder if a high-ish-budget show could survive in this model.  Felicia Day’s The Guild is free to watch/download and pays for itself off of advertising and alliance with MSN (to by knowledge) — but it also appears to be a very cheap show to produce, with less than 10 minute episodes and little to no special effects.

If one production company can do it, doesn’t mean that any others could.  Auteur/Star Power goes a long way in the digital world, but it goes as far as those consistent 2-million-ish viewers, not necessarily further.   The Long Tail Theory probably applies here, where a figure/group famous within a subculture (geeks) can serve as a sufficient base for demand — without being The Next Big Thing like LOST or Heroes.

What Abut Going Cable?

An alternative would be shopping shows to cable networks — where the ratings demands are lower (and therefore, so are budgets, often times).  Cable networks have been making critically-acclaimed shows for a number of years, and in recent memory, challenging shows like The Sopranos, Six Feet Under, Rome, The Shield, Mad Men and Breaking Bad have all come from cable networks and enjoyed popularity, critical praise/awards or both.

Whedon’s shows Buffy and Angel survived on 2nd-tier broadcast networks (UPN and WB) rather than the Big Four.  The lessened ratings demands of these 2nd tier networks allowed the shows to survive.  Right now, the descendent of UPN/WB — the CW) occupies that median position, but is strongly branded towards teen girl dramas (Gossip Girl, 90210, One Tree Hill, or dramas that appeal strongly to the 18-25/49 female demographic (SF shows such as Smallville and Supernatural (which help court the beloved male 18-24 demographic).  It’s uncertain if a Whedon show would find a place in the current CW brand — certainly possible, given Whedon’s feminist-friendly approach (for certain brands of feminists, that is — debate continues on the ultimate standing of Whedon’s feminism), but not necessarily an instant match.

There’s a few issues with the ‘Go Cable’ approach.  Here are the big two for me:

1) If a show is on cable, it automatically cuts out a portion of the potential audience.  Some dozens-ish millions of viewers have/watch TV but not cable.  This reduces potential viewers (likely reducing ratings) but also can be seen as inherently elitist — if you’re making shows for cable and have a social agenda (like promoting feminism or critiquing the capitalist system, etc.), you’re already always speaking to a more affluent population (we’re speaking in generalities here — there are better-off households who never watch tv, and there may be less affluent households that still decide to have and watch cable).

2) Ad space on cable networks is going to be sold at different rate sets than ad space on network TV.  This goes back to the basic numbers of who has/watches cable vs. who has/watches network TV.  Depending on the type of cable (basic vs. premium and all permutations), this can change how your show’s budget is determined.   Whedon may be able to make quality TV on a lessened budget, but those limitations inform what kinds of shows can be made.

A modern-day+something cool show is likely to be far cheaper than a futuristic SF or historical/otherworld fantasy show (props, sets, costumes, etc.) — Whedon has frequently done the modern-day+ settings (Buffy, Angel, Dollhouse) but I know as a writer/creator, I would blanche at the limitations of that reality.  Brilliant shows like Defying Gravity may fail to succeed because of budgetary problems like the above.

Wrapping it Up

These questions aren’t quite relevant for Whedon, et al. until/unless Dollhouse meets its end, but they are questions that need to be asked in general about the industry.  We should be asking What purpose do these networks serve? Has technology developed to the point where other models are viable/recommended? What will it take to make those models viable, if they aren’t there yet?

I think I might like to write for TV one day, but by the time I make it there, the landscape may be violently different, just as the publishing industry is going through a major shakedown (price-wars at big-box stores, Borders teetering on the edge, increasing technology for e-readers and digital distribution, etc.)